Trust & Privacy
A trusted space where people can develop with confidence.
Private conversations
Individual coaching conversations are never visible to managers or HR.
Aggregated insights only
HR sees team-level insights only. No individual coaching data is shared.
Secure & compliant
Enterprise-grade security and encryption. GDPR by design. EU-hosted.
Datacontrol
Full control over access and data. No cross-company sharing, no public AI training.
For coaching, not evaluation
Never used for performance reviews or employee assessment.
ICF AI Coaching Framework & Standards
Responsible AI coaching
Yumps is actively self-assessing the platform against the ICF AI Coaching Framework & Standards (V1.01).
6
Domains
13
Standard sets
52
Elements

Foundation
AI ethics, transparency, bias mitigation and a genuine coaching mindset embedded by design.

Co-Creating the Relationship
Clear agreements, informed consent, trust & safety, human-coach access and authentic presence.

Communicating Effectively
Active listening and evoking awareness through questioning, metaphor and tailored feedback.

Cultivating Learning & Growth
Goal setting, progress tracking and reinforcement that turn insight into lasting behaviour.

Assurance & Testing
Reliability measures, bias monitoring, expert review and usability validation.

Technical Factors
Encryption, secure sign-on, availability, GDPR-grade privacy and data-processing consent.
