Trust & Privacy

A trusted space where people can develop with confidence.

Private conversations

Individual coaching conversations are never visible to managers or HR.

Aggregated insights only

HR sees team-level insights only. No individual coaching data is shared.

Secure & compliant

Enterprise-grade security and encryption. GDPR by design. EU-hosted.

Datacontrol

Full control over access and data. No cross-company sharing, no public AI training.

For coaching, not evaluation

Never used for performance reviews or employee assessment.

ICF AI Coaching Framework & Standards

Responsible AI coaching

Yumps is actively self-assessing the platform against the ICF AI Coaching Framework & Standards (V1.01).

6

Domains

13

Standard sets

52

Elements

Foundation

AI ethics, transparency, bias mitigation and a genuine coaching mindset embedded by design.

Co-Creating the Relationship

Clear agreements, informed consent, trust & safety, human-coach access and authentic presence.

Communicating Effectively

Active listening and evoking awareness through questioning, metaphor and tailored feedback.

Cultivating Learning & Growth

Goal setting, progress tracking and reinforcement that turn insight into lasting behaviour.

Assurance & Testing

Reliability measures, bias monitoring, expert review and usability validation.

Technical Factors

Encryption, secure sign-on, availability, GDPR-grade privacy and data-processing consent.

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